// Proven Results
Case Study
Explore real-world client success stories, ROI breakdowns, and growth transformations engineered by MJ Digi Solution.
Fueling 220,000 Engaged Followers & 12M Impressions for a FinTech Brand
Project Name
Viral FinScale
Client
Urban Pulse Financial
Duration
4 Months
Budget
$140,000
Case Overview
Urban Pulse Financial created an innovative neo-banking micro-investing mobile app for Gen-Z and millennial professionals. While the product was outstanding, their corporate social feeds felt sterile, garnering negligible engagement and failing to inspire consumer trust in a cautious financial environment.
Challenges
- Sub-1% Social Feed Engagement:Corporate stock graphics and dry compliance announcements generated zero viral reach or audience comments.
- High App Install Costs on Paid Social:Cost Per Install (CPI) on standard app install ad units hovered at an unsustainable $18.50 per verified registration.
- Consumer Skepticism in Neo-Banking:Prospective users required authentic social proof, relatable financial literacy guides, and real peer testimonials.
- Fragmented Cross-Platform Narrative:Inconsistent storytelling between TikTok, Instagram Reels, and YouTube Shorts caused audience drop-off.
Our Strategy
We instituted a rapid short-form video production engine publishing 25 high-energy, educational financial micro-lessons weekly, co-created with 30 vetted financial creators. We incorporated viral sound trends, interactive community wealth challenges, transparent breakdown carousels, and algorithmic Spark/Partnership Ad amplification directed straight to app store download loops.
Results Achieved
Community following grew by 220,000 engaged followers across platforms in 120 days. Organic impressions exceeded 12.4 Million, Cost Per Install (CPI) plunged from $18.50 to $3.40, and the campaign generated 84,000 verified new active banking accounts.
