// Proven Results
Case Study
Explore real-world client success stories, ROI breakdowns, and growth transformations engineered by MJ Digi Solution.
Achieving a 4.6x ROAS and $2.8M GMV for a Direct-to-Consumer Lifestyle Brand
Project Name
OmniChannel ScaleUp
Client
Luxe Living Goods
Duration
6 Months
Budget
$260,000
Case Overview
Luxe Living Goods, a high-end designer home accessories brand, faced diminishing returns on paid channels following iOS privacy updates and surging ad platform CPMs. Their blended Return on Ad Spend (ROAS) had collapsed to 1.7x, threatening operational profitability ahead of their peak seasonal product release.
Challenges
- Rising Cost-Per-Click & Ad Fatigue:Static product photography failed to stop mobile feeds, leading to ad creative fatigue and 40% higher click costs.
- Cart Abandonment at Checkout:Complex mobile checkout flows resulted in a 74% cart abandonment rate and lost first-time customer acquisitions.
- Unsegmented Product Catalogs:High-margin signature items received the same bidding priority as low-margin clearance accessories.
- Lack of First-Party Data Capture:No post-purchase retention or SMS nurture loops existed to drive repeat lifetime value (LTV).
Our Strategy
We overhauled their ad creative strategy with high-performing user-generated short-form video hooks, motion graphic teardowns, and lifestyle carousels. We rebuilt Google Performance Max campaigns using custom margin-based asset groups, implemented 1-click Apple Pay/Google Pay express checkouts, and established automated predictive SMS/email abandonment sequences powered by behavioral triggers.
Results Achieved
Blended ROAS surged from 1.7x to 4.6x within 6 months. Direct attributed revenue reached $2,840,000, cart checkout abandonment dropped by 38%, and repeat customer purchases increased by 52%, establishing record profit margins.
