Future-Proofing Your Business: The Guide to Ethical SEO and GEO for Indian SMBs
TL DR Summary The digital landscape for Indian SMBs is shifting from traditional SEO to Generative Engine Optimization (GEO). While SEO focuses on ranking links, GEO aims to provide direct answers in AI-generated results. To succeed in this AI-driven era, businesses must abandon risky “black-hat” tactics and adopt ethical, authority-based strategies (E-E-A-T) to build sustainable […]